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In the competitive world of timepiece manufacturing, private label watch production has become a strategic choice for brands seeking to launch or expand their product lines without building in-house factories. China, especially Guangzhou, stands out as a global hub for OEM (Original Equipment Manufacturer) watch production. With advanced manufacturing capabilities, skilled labor, and flexible customization, Chinese watch factories help brands bring their unique visions to life with precision and efficiency.
At Discover Guangzhou Watch Market, we specialize in private label OEM watch manufacturing, offering end-to-end solutions for international brands, startups, and large-scale distributors. From design concept to mass production, our factory empowers you to create custom-branded watches that reflect your brand identity and meet global quality standards.
Private label OEM production refers to a process where a manufacturer produces watches under a client's brand name. As the OEM partner, we handle everything—from material sourcing and engineering to assembly and packaging—while your brand retains full control over the product's market identity.
Whether you're launching a new watch line, looking for custom gifts, or scaling up an existing brand, our private label service allows you to:
Design bespoke timepieces
Choose from a wide range of movements, cases, straps, and dials
Customize logos, engravings, and packaging
Ensure quality compliance with international standards
China has become a leader in watch production due to its investment in smart manufacturing. With access to CNC machines, precision casting, automatic assembly lines, and in-house testing labs, Chinese watch factories are equipped to produce high-quality watches at scale.
China offers significant cost advantages compared to Europe or the U.S. By optimizing the supply chain and sourcing components locally, OEM factories in China can offer better prices without compromising quality.
From luxury mechanical watches to smart fitness trackers, Chinese OEM watch suppliers can tailor every aspect of the product. Whether you require 500 or 50,000 units, the flexibility to meet various MOQs is ideal for startups and enterprises alike.
China’s mature supply chain and efficient logistics infrastructure allow faster prototyping, sampling, and delivery—helping you launch your private label watches quickly.
At Discover Guangzhou Watch Market, we provide a full spectrum of watch customization services to support your private label journey:
Our in-house design team and CAD experts will turn your sketches or ideas into production-ready designs. Whether you need modern, minimalist quartz watches or complex chronographs with multiple sub-dials, we can engineer your timepiece with precision.
Customization options include:
Case material: stainless steel, alloy, titanium, ceramic
Movement type: quartz, automatic, mechanical, hybrid
Dial design: index style, hands, sub-dials, markers
Glass: mineral, sapphire-coated, or full sapphire crystal
Strap options: leather, metal, nylon, rubber, mesh
Custom back case engravings
We also support co-development with your designer if you already have a concept or CAD file.
We offer full-branding solutions to help your watches reflect your brand identity:
Logo printing or embossing on the dial, caseback, crown, clasp
Personalized watch hands and index markers
Custom watch face textures and colors
Watch packaging with brand logo: boxes, instruction manuals, warranty cards
Whether you’re building a high-end fashion label or an active lifestyle brand, we tailor every element to match your brand DNA.
We offer a fast sampling process so you can review and refine your product before mass production. Standard sampling takes 7–15 working days.
Prototyping includes:
Custom molds for watch cases
Watch dials and hands assembly
Color-matched straps and packaging
Initial testing for functionality and finish
Once the prototype is approved, we begin batch production with quality control at every step:
Material inspection (raw components)
Assembly under ISO-compliant conditions
Waterproof, pressure, and drop tests
Battery and movement life tests
Final visual inspections and function testing
We support low MOQs for new brands (starting from 300–500 units per model) and scalable production for enterprise-level buyers.
Basic 2-hand and 3-hand quartz models
Multifunction quartz with chronograph
Fashion-oriented slim or bold case designs
Affordable and low-MOQ options for new brands
Luxury-grade self-winding timepieces
Skeleton dial and open-heart designs
Japanese, Chinese, or Swiss movement options (Miyota, Seiko, ETA)
Exhibition casebacks, sapphire crystal glass
Fitness and health tracking watches
Bluetooth calling smart watches
Sleep, heart rate, BP, and SpO₂ monitoring features
Custom firmware and UI branding available
Waterproof up to 200M with rotating bezel
Screw-down crowns and casebacks
Rubber strap or stainless steel bracelet options
Luminous hands and markers
Leather strap couples’ watches
Gift box packaging with matching his/her sets
Slimline or minimal design for fashion brands
Cartoon-themed or LED digital watches
Durable, non-toxic silicone straps
Low MOQ ideal for retail promotions or seasonal launches
We’ve streamlined the OEM private label process into a few simple steps:
Consultation – Share your ideas, brand goals, and market needs
Design – CAD rendering and 3D modeling based on your brief
Sampling – Prototype production and functional testing
Approval – Finalize specs and prepare for bulk production
Mass Production – Quality-controlled manufacturing and assembly
Packaging & Branding – Custom box, logo cards, user manual
Shipping – Worldwide logistics support (EXW, FOB, DDP, CIF)
Our factory adheres to strict quality control standards at every stage. We hold the following certifications:
ISO 9001 Quality Management System
CE, RoHS, FCC Certifications for electronic/smart models
Waterproof testing: 3ATM, 5ATM, 10ATM, 20ATM standards
Battery and movement lifecycle testing
Packaging drop and vibration testing
We offer full quality reports and third-party inspection support upon request.
First impressions matter. That’s why we provide tailor-made packaging to match your watch style and brand identity:
Rigid gift boxes with velvet or PU inserts
Eco-friendly recycled paper boxes
Slide-out drawer packaging
Branded instruction manuals, warranty cards
Custom barcode stickers and SKU labeling
We support global shipping to North America, Europe, Southeast Asia, and the Middle East. Whether you prefer sea freight, air cargo, or express courier, our logistics partners ensure secure and timely delivery.
Delivery Options:
EXW / Factory Pickup
FOB Guangzhou or Shenzhen
DDP to US/EU (Customs & Duty Paid)
Amazon FBA Prep & Shipping
Our watch factory supports clients from all over the world, including:
Startups & Entrepreneurs – Launch your own watch brand with small MOQs
Retailers & Wholesalers – Source premium branded watches at factory prices
Corporate Gift Suppliers – Custom logo watches for business gifts and events
Promotional Agencies – Private label timepieces for marketing campaigns
Fashion Brands – Add a watch line to your existing accessories or apparel range
✅ Over 10 Years of OEM Watch Manufacturing Experience
✅ In-House Design, Assembly & QC Team
✅ Full Customization for Movement, Case, Dial, and Strap
✅ Competitive Factory Pricing and Low MOQ
✅ Global Export Support and English Communication
✅ Trusted by Brands in 50+ Countries
If you're ready to take your watch brand to the next level, partner with Discover Guangzhou Watch Market—your trusted private label OEM watch manufacturer in China. We’re here to help you craft timepieces that leave a lasting impression in your market.
📩 Contact us today to request a free consultation, get a quote, or start your custom watch prototype!
Whatsapp: +86 18998453346
Phone: +86 18998453346
Tel: +86 18998453346
Email: [email protected]
Addr: Baiyun District, GuangZhou , Guangdong Province, China